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University of California changes logo to keep pace with UW

During the previous century, under memorable President Dick McCormick, the University of Washington hired a bunch of consultants who modernized its athletic logo from a husky to a ferret.

The University of California – ever a laggard, but never by too much – is now keeping pace, changing the UC seal to a pull-tab.

We commend UC leadership, and congratulate our colleagues at Berkeley, San Diego, and the other UC campuses, on this important modernization.

Read more here.

(Update: In related news, Stanford changes its wordmark to Comic Sans …)

December 8, 2012