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UW CSE’s Impinj powers “coke machine of the future”!

coke-logologoimpinjYou can’t make up stuff like this! RFID chips from UW CSE startup Impinj (co-founded by CSE professor Chris Diorio and his now-living-in-Seattle mentor, legendary Caltech professor Carver Mead) are apparently integral to Coca Cola’s new “Freestyle” vending machine. Makes about as much sense as putting an Ethernet in a Xerox machine …

Read the TechFlash post here.