“Even worse, did you buy the brand new HDTV right before 3-D came out?
“A new electronics shopping service is launching today to eliminate buyer’s remorse, by providing consumers with enough information to help them make a better decision.
“The Seattle-based Decide.com is the brainchild of the same folks behind Farecast.com, which helped predict whether it was the right time to buy an airline ticket or if a price drop was coming.
“Farecast, which was purchased by Microsoft three years ago for $115 million, is now Bing Travel. …
“The company was co-founded by Oren Etzioni, who is also a computer science professor at the University of Washington. It has raised $8.5 million from Maveron, which was started by Starbucks’ Howard Schultz, and Madrona Venture Group, which was founded by one of the original investors in Amazon.”
“While Decide isn’t a spinout of UW technology, it has some remarkable ties to UW and to CSE:
- Founders are myself and 4 UW alums (3 have their degrees from CSE)
- Our Chief Scientist and our 2 other PhDs all received their Ph.D.s from CSE
- Our CEO (Mike Fridgen) is a UW alum
- Roughly 80% of our employees are UW alums”