Skip to main content on KING5 News, a startup founded by UW CSE’s Oren Etzioni and four UW alums (including three CSE alums), was profiled on KING5 News.

“A Seattle startup hopes complex math formulas, rumor mining and $8.5 million in funding can completely change the way you shop for electronics. …  Decide comprises about 20 PhDs and engineers at the base of Queen Anne Hill, and uses what the company calls ‘predictive technologies’ against a database of billions of historical price points to calculate, with varying degrees of confidence, what lies in the future of each product.”

Watch the KING5 video here.  Read previous posts here.