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Decide uses sophisticated data-mining and analysis techniques to predict whether prices will change for a given product, giving consumers a better window into volatile retail prices.  If this sounds familiar, it’s the same basic idea behind Farecast, another [UW CSE professor Oren] Etzioni company that predicted price changes for airline tickets.  Microsoft bought Farecast in 2008 for a reported $115 million, and has incorporated the technology into its Bing search engine.

“But where Decide gets really futuristic is its ability to advise consumers whether new models are about to debut, helping them avoid the kind of regret swallowed by all those poor folks who were just a little too late in buying the first-generation iPad …”

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