“College football teams in the six major conferences (Southeastern Conference, Big Ten, Big 12, Pac 12, Atlantic Coast Conference and Big East) spent an average of $2.46 million per victory over the three-year period.
“But some schools have got a lot more for their money than others …
“Then, there’s the other end of the spectrum. Washington State University spent an average of $5.4 million for its five victories between 2008 and 2010, narrowly edging its Apple Cup rival, the University of Washington, which spent $4.9 million.”
Read it here.