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UW CSE alum startup Sift Science in GigaOm

Sift Science, a Bay Area startup involving UW CSE alums Brandon Ballinger, Jason Tan, and Grace Kim, is featured in GigaOm:

“The problem of online fraud, fake reviews and sock puppetry is only going to get worse, according to recent research. But there are ways to identify likely perpetrators and that’s what Sift Science aims to do.

“The 8-person San Francisco startup uses machine learning to analyze user interaction with web sites and create a digital profile of who will likely perpetrate online fraud, said company co-founder Brandon Ballinger, an ex-Google software engineer.”

Read more here.

October 4, 2012