“Every Black Friday, retailers lure shoppers in the cold, predawn hours to wait in long lines with the promise of one-day-only deals that can’t be beat. And every year, shoppers ask themselves, Is this really worth it?’
“The answer, it turns out, often is, ‘No.’
“An analysis by pricing research firm Decide Inc. and The Wall Street Journal of this year’s most-touted Black Friday deals found that many of the bargains advertised as ‘doorbusters’ were available at lower prices at other times of the year—sometimes even at the same retailer.”
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