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UW CSE startup Decide.com on American Public Media’s Marketplace

shoppingblurMike Fridgen, CEO of UW CSE startup Decide.com, discusses dynamic pricing, and how consumers can turn it into a benefit.

“In today’s lackluster economy, dynamic pricing often works for the consumer, says Fridgen of Decide.com. ‘It’s never been a better time to be an online consumer,’ he says. ‘You literally have retailers changing their prices minute by minute competing with each other for your business.'”

Listen to the story here.

December 21, 2012