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UW CSE startup – incredible reviews in WSJ, ATD

decide“After more than a decade of online shopping, it’s still difficult to comparison shop without doing a lot of detective work. People read consumer-product reviews, troll the Web for prices, ask friends for input and create spreadsheets compiling all of these factors.

“This week, I put my feet up and let an algorithm do the work for me by using

“This website has two main features that help it tell you whether or not you should buy something. First, it gives products a Decide Score out of 100 points based on user reviews, as well as expert reviews from sources like Consumer Reports. Second, it uses a price-predicting technology to tell you whether or not the price is likely to go up or down in the next two weeks, so you don’t have to go through the frustration of buying something only to see the price drop right after.

“Tuesday, launched a new category of products that are particularly challenging to buy: Baby & Kids. This category is a significant addition to the site that triples its number of products. now covers 135 categories and 2.9 million products. By the end of this year, the company plans to cover 100 million products in every major category found on”

Read more:  All Things DigitalWall Street Journal.