Skip to main content

Jeff Heer’s “Semantically Resonant Colors” in Harvard Business Review

semantic-colorsWork by UW CSE professor Jeff Heer and his students is featured in Harvard Business Review.

The idea is that concepts are much more readily grasped if colors in visualizations are chosen with an eye to “semantic relevance” or “semantic resonance” – the idea that the color is related in some way to the concept being depicted.

Harvard Business Review article here.  Research web page here.

April 23, 2014