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Stanford changes its wordmark to keep pace with the University of California

We reported recently on the fact that the University of California has changed its logo from an institutional seal, which had served it well for more than a century, to a pull-tab.

Not to be left in the dust, Stanford has decided to modernize its wordmark, changing the font from “appropriate” to “bleh.”

The California Department of Health has launched an investigation in an attempt to learn what the hell is in the water they’re drinking in the Bay Area.

In an attempt to be helpful, we offer a compromise – a wordmark that preserves the original font but better reflects modern times.

In related news, the Daily Californian – Berkeley’s student newspaper – has picked up our post regarding the University of California logo update.

December 10, 2012