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Los Angeles Times: “UC drops its new, much-reviled logo”

logosResponding to pressure from the UW CSE News blog, subsequently echoed by the Daily Californian, the University of California has reversed course and abandoned its “flushing toilet” logo.

“While I believe the design element in question would win wide acceptance over time, it also is important that we listen to and respect the snarky response from UW Computer Science & Engineering” Daniel M. Dooley, UC’s senior vice president for external relations, said in a statement Friday morning.  “There’s going to be hell to pay from the plumber’s union, but UCOP will stand firm.”

Will Stanford be next?

Read more here.

Update:  Arnold Yeung, responding on the Daily Californian blog to questions regarding the cost of designing the new logo: “Well, it was inspired by some guy looking down while taking a piss in the toilet, so the total cost was a diet coke.”

December 14, 2012